About Innovate CV


The CV and associated recruitment process has remained static for too many years, which has led to dissatisfaction amongst all involved; after all there is only so much a black and white ‘Word’ document can achieve.

Innovate CV, as the name suggests, brings creativity and innovation to the recruitment industry, turning the world of the paper CV (or the word document attachment) on its head, Innovate CV is making creating, editing, distributing and tracking a CV a simple and straightforward process.

Quite simply, Innovate CV is the future CV, and offers dynamic results to the candidate, the recruitment consultant and the employer.

Modern technology has changed and continues to change the way we operate every day, making us more efficient in everything we do. It’s now time to welcome and embrace the future CV.

Innovate CV. The way forward for the recruitment process.

Board of Directors

Our Directors bring a wealth of experience to Innovate CV, with talent drawn from the recruitment, business, innovation and technology sectors.

 Daniel Lyons, Managing Director

Daniel Lyons

Daniel is a successful entrepreneur with a strong track record in developing and investing in a range of companies across business sectors.

Daniel began by building a number of marketing companies, specialising in design and production of promotional gifts through his Hong Kong office. Following his success in these areas, Daniel has branched into a number of other sectors, including global property investment and development. Daniel’s current projects surround what he feels is a market gap in further education and e-learning.

Daniel sits on the boards of a number of businesses, schools and charities, and is passionate about ongoing education.

 Adam Lewis, Chief Operating Officer

Adam Lewis

Adam joins the Innovate CV team with a strong background in Management Consulting. He has functional expertise in operating-model development, business strategy, post-merger integration and new business set-up. Before joining Innovate CV, Adam worked at Accenture, the global Management Consultancy. Adam graduated with a Law degree from the University of London.

Adam is very involved in a number of charitable and community organisations, and has a keen interest in team operational excellence and leadership development. Whilst at Accenture, Adam set-up and ran fortnightly training sessions covering a range of subjects available to employees across the firm. Adam himself presented on business strategy as well as post-merger integration, having been involved in numerous investment banking post-merger projects. Adam was a short-listed nominee for the UK & Ireland People Developer of the Year Award.

 Daniella Winton, Director of Sales & Marketing

Daniella Winton

Daniella began her career in Marketing and Advertising and subsequently moved into Recruitment over 20 years ago at Alexander Mann Associates. At AMA Daniella was responsible for setting up and developing the Accountancy Recruitment to Recruitment Division.

Following her time at AMA, Daniella established Laurence Caine Ltd, the first independent Recruitment to Recruitment company in the UK, and subsequently, as in her role as Managing Director, led the company into new markets abroad.

Daniella has now joined Innovate CV as Director of Sales and Marketing drawing on experience from both the recruitment agency industry perspective and the client/candidate perspective. Daniella holds a BA (Hons) Economics and is also actively involved in supporting a range of charities.

 Jonathan Phillips, Chief Finance Officer

Jonathan Phillips

Jonathan completed his accountancy training at PricewaterhouseCoopers in Johannesburg, and subsequently transferred to the Computer Audit department. Following a move to London in 2001, Jonathan developed his skills in the Insurance sector, initially working for Canada Life, and then as Finance Manager at Radian.

In 2007 Jonathan moved into property development project, whilst also spearheading an educational venture, where he has been responsible for bringing new training methodologies and educational systems to the UK.

Jonathan holds a B.Compt (Hons) (Unisa) and is a qualified Chartered Accountant CA (SA). He is on the board of, and is actively involved in a local school and charitable organisation.

 William Lee, Chief Technical Officer

William Lee

William has a background in software development and technical project management. Before joining Innovate CV William founded Breeze Capsule, a software service provider that specialises in rapid prototyping and product development for IT start-ups.

William was the product delivery manager and senior architect at InforSense, a data mining software provider for life science and the financial industry. In this role he was responsible for defining and managing the quality assurance and development process across all product lines.

William graduated with a Computer Science degree from Imperial College London, subsequently William played an integral part of the Imperial College e-Science research team. Following this, he was awarded a Postgraduate Diploma in E-commerce (Economics and Management) from the University of London. He is a keen practitioner of the SCRUM development method and has a strong interest in assisting software start-ups to adopt a strong process right from the start.

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