Based upon the work of Mark Brown of Innovation Centre Europe, this exciting programme looks at the barriers to fresh, profit-related creative thinking and suggests some simple but powerful ways to overcome them. It shows how constantly stimulating creativity and innovation is key to coming up with viable ideas for products and services, and processes and procedures that your customers (internal and external) really want.

Mixing live action and animated graphics, the programme addresses a number of key issues in a striking and original way. It explores the difference between a 'dinosaur' and 'dolphin' outlook, and looks at why we tend to restrict thinking to self-imposed limits, how we can avoid idea assassination, and how to take the initiative and translate ideas into action.