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Complaints and quality management: Quality through customer service ► Back to Customers

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Overview

This witty programme makes it painfully obvious that there is only one thing worse than a problem which leads to a dissatisfied customer and that's a problem that crops up repeatedly because no-one has attempted to solve the underlying issue.


This humorous drama follows the disgruntled manager of a retail operation, who responds to this problem by conducting a witch-hunt. Eventually, she comes to realise that it is better to research the problem without apportioning blame to individuals. She also learns that it's important to let the people involved find a solution – which means getting different departments to talk to each other.


Managers will learn how every complaint can be used to improve the quality process, and recognise the fundamental importance of allowing staff to solve the problems and propose solutions that can be monitored against agreed targets

Objective

To demonstrate the value of addressing the causes of customer complaints to improve the quality process.

Target Audience

Everyone who deals with customers

Key Outcomes

    Learn how to recognise, and address, underlying causes of customer complaints

    Research problems without apportioning blame

    Involve staff in agreeing and monitoring appropriate solutions

    Experience more satisfied customers, fewer complaints and improved morale


Interactive Learning

    This course includes thought-provoking questions to ensure you are being challenged. The bite size modules will allow you to work at your own pace as you work though the demonstrations, tutorials and video clips. This course includes:

    Pre test to establish your current knowledge, and establish which modules are most relevant to you

    Test results and summary notes at the end of each module

    Glossary of commonly used terms

    Final knowledge test

    Capability to upload your skills onto your Innovate CV

Duration

The average time to complete this course is 2 hours (as each course in completely interactive, this may vary depending on how quickly you progress through each subject)

Starring

    Charlotte Coleman

    Dawn French

    Jane Horrocks

    Stephen Tompkinson


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