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No complaints: Complaints and the customer ► Back to Customers

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Overview

Research shows that one in ten transactions ends in a complaint, yet these same complaints happen again and again. This amusing drama with realistic scenarios tackles the link between customer satisfaction and quality, providing people with five distinct learning steps to solving the customer's problem.


Set within a retail outlet, front-line staff are facing complaints from internal and external customers. The existing solution is a complaints form, but a member of staff soon realises that customers need to let off steam, not fill in forms. Staff learn that they must take complaints seriously and show sympathy, since it is difficult to remain angry with someone who is sympathetic.


This programme reinforces key customer service training techniques by showing a number of common mistakes – such as failing to ask questions, and failing to check that a suggested solution can actually be carried out. The conclusion is that all staff, whether in the front line or not, should be aware of how to deal with the emotions and practicalities of dealing with complaints.

Objective

To ensure people learn how to handle complaints and help prevent them from recurring in the future.

Target Audience

Everyone who works with an external customer base

Key Outcomes

    Learn to deal with complaints skilfully and with the right attitude

    Improve customer service

Interactive Learning

    This course includes thought-provoking questions to ensure you are being challenged. The bite size modules will allow you to work at your own pace as you work though the demonstrations, tutorials and video clips. This course includes:

    Pre test to establish your current knowledge, and establish which modules are most relevant to you

    Test results and summary notes at the end of each module

    Glossary of commonly used terms

    Final knowledge test

    Capability to upload your skills onto your Innovate CV

Duration

The average time to complete this course is 2 hours (as each course in completely interactive, this may vary depending on how quickly you progress through each subject)

Starring

    Jesse Birdsall

    Jane Horrocks

    Deborah Norton

    Stephen Tompkinson


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