No complaints: Complaints and the customer ► Back to Customers
Overview
Research shows that one in ten transactions ends in a complaint, yet these same complaints happen again and again. This amusing drama with realistic scenarios tackles the link between customer satisfaction and quality, providing people with five distinct learning steps to solving the customer's problem.
Set within a retail outlet, front-line staff are facing complaints from internal and external customers. The existing solution is a complaints form, but a member of staff soon realises that customers need to let off steam, not fill in forms. Staff learn that they must take complaints seriously and show sympathy, since it is difficult to remain angry with someone who is sympathetic.
This programme reinforces key customer service training techniques by showing a number of common mistakes – such as failing to ask questions, and failing to check that a suggested solution can actually be carried out. The conclusion is that all staff, whether in the front line or not, should be aware of how to deal with the emotions and practicalities of dealing with complaints.
Objective
To ensure people learn how to handle complaints and help prevent them from recurring in the future.
Target Audience
Everyone who works with an external customer base
Key Outcomes
Learn to deal with complaints skilfully and with the right attitude
Improve customer service
Interactive Learning
This course includes thought-provoking questions to ensure you are being challenged. The bite size modules will allow you to work at your own pace as you work though the demonstrations, tutorials and video clips. This course includes:
Pre test to establish your current knowledge, and establish which modules are most relevant to you
Test results and summary notes at the end of each module
Glossary of commonly used terms
Final knowledge test
Capability to upload your skills onto your Innovate CV
Duration
The average time to complete this course is 2 hours (as each course in completely interactive, this may vary depending on how quickly you progress through each subject)
Starring
Jesse Birdsall
Jane Horrocks
Deborah Norton
Stephen Tompkinson
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